Tag Archives: staging

Preparing for Architectural Photography

Getting a home ready for photographing is as important as the photography itself.  The process that I use for capturing and emphasizing all of the beauty in the room also can show off any flaw.  Therefore, it’s critical to prepare and everything to look perfect when I arrive to shoot the property.   I’m going to […]

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The Heart of the Home

The Kitchen is the Heart of the Home. This old adage is true in many ways.. besides being one of the primary work spaces, it ends up being one of the primary gathering spaces in a home.  I can’t count the number of times that I’ve seen everyone at a party packed tightly into the […]

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It’s All About the Light

One of the biggest challenges with photographing interiors is taming the light.  There is a massive difference in light levels around a home – especially near large picture windows.  Even with the windows wide open, the interior is so much darker than the exterior that it is very difficult to get an image that has […]

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Architectural Photography vs. Real Estate Photography

Unknown to many – even many in the industry – there are two distinct styles of photographing a property.  The two styles (as you can guess by the title) are: Architectural photography and Real Estate photography.  Both have a purpose and a market – but it is important to understand the differences. Here is how […]

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Tuscany in Kenwood

Kenwood is one of the super-premium neighborhoods in Minneapolis.  Kenwood is a gingerbread dollhouse-encrusted hill perched just southeast of downtown Minneapolis.  Back in 1995, I looked at a carriage house apartment behind a 5000 square-foot mansion that would have been the nicest place I had ever lived – and it was above a garage.  Given […]

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Sold In Under Two Weeks

This house is one that I shot in April to be listed on MLS.  The owners were relocating and needed it to sell fast.  As it turned out, not only would it sell fast – it made the perfect case study for effective real estate marketing. This was one of three identical houses for sale […]

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